Is authenticity outdated or just being redefined by performance culture? This piece unpacks the algorithm's impact on trust, the rise of optimized influence, and why letting go of authenticity could cost us connection, credibility, and cultural integrity.

“Reading books trains us to read in a particular way in a linear fashion, focused on one thing for a sustained period. … But after a while, … this scanning and skimming bleeds over. It also starts to color … how we read on paper.”

This observation from behavioral research highlights how skimming online doesn’t just affect what we read on screens—it rewires how we read everything. It supports your critique: when we say “I’m not reading all that,” we’re not just missing the message—we’re rewiring ourselves out of nuance, leadership, and true connection.

It all begins with an idea.